The company came to Clearsilver to refresh their established brand identity, and to raise awareness of the expertise of Russell Eaton’s team. The aim was to drive awareness and increase footfall.
We knew from the outset that Russell Eaton’s online presence was critical, so we created and built a new website, with a focus on blogging and social media. Good SEO was also critical. We put together a comprehensive PR campaign, forging close links with leading fashion and beauty journalists and bloggers, and setting up CSR relationships with key partners. These included providing hair and make-up for fashion shows and shoots at Harvey Nichols in Leeds, hairdressing for the stars of TV soap Emmerdale, and supporting events for national breast cancer support charity, Breast Cancer Haven.
Russell Eaton’s new identity, website and ‘Style. Beauty. Expertise.’ strapline have helped establish the company’s position as one of the top hair and beauty salons in the North of England and beyond. Clearsilver created the blog and developed social media - particularly Twitter and Facebook - to engage effectively with existing and potential clients. Through our in-salon events and partnerships with journalists and bloggers Clearsilver achieved significant PR coverage, both regionally and nationally. All our work for Russell Eaton includes both trade and consumer communications, including Robert Eaton’s work with Wella at London Fashion Week.
"The team at Clearsilver are great partners for our business. With a fab new website and a redefined positioning, they have generated us some outstanding coverage as well as support across our social media channels. I would recommend any client in this sector to consider working with Clearsilver."
Robert Eaton, Creative Director, Russell Eaton Salon & Spa’s - Leeds and Barnsley
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