Russell Eaton

Brief

The company came to Clearsilver to refresh their established brand identity, and to raise awareness of the expertise of Russell Eaton’s team. The aim was to drive awareness and increase footfall.

Strategy

We knew from the outset that Russell Eaton’s online presence was critical, so we created and built a new website, with a focus on blogging and social media. Good SEO was also critical. We put together a comprehensive PR campaign, forging close links with leading fashion and beauty journalists and bloggers, and setting up CSR relationships with key partners. These included providing hair and make-up for fashion shows and shoots at Harvey Nichols in Leeds, hairdressing for the stars of TV soap Emmerdale, and supporting events for national breast cancer support charity, Breast Cancer Haven.

Results

Russell Eaton’s new identity, website and ‘Style. Beauty. Expertise.’ strapline have helped establish the company’s position as one of the top hair and beauty salons in the North of England and beyond. Clearsilver created the blog and developed social media - particularly Twitter and Facebook - to engage effectively with existing and potential clients. Through our in-salon events and partnerships with journalists and bloggers Clearsilver achieved significant PR coverage, both regionally and nationally. All our work for Russell Eaton includes both trade and consumer communications, including Robert Eaton’s work with Wella at London Fashion Week.

Services:

PR & Events

Design, Branding & Brand Identity

Digital

Social Media

Site:

https://www.russelleatonhair.com/