St Margaret Clitherow Catholic Academy Trust required a brand identity, brand guidelines and a new website to be the virtual face of the newly formed, 17-strong Trust. As a Catholic academy, the new identity needed to replicate those values as well as be innovative and engaging to reflect the professional and ambitious nature of the Trust.
The Trust was open about wanting to do things differently and being determined to make a real and enduring difference to children’s lives. Following a series of stakeholder workshops and independent research Clearsilver commissioned stunning photography and created a clear copy style and fresh tone of voice. The new, innovative identity and website solution launched in October 2020.
The website outlines the Trust’s vision and values, its beliefs, and the opportunities available to support and join the Trust. With Covid-19 restrictions making it difficult for the public to experience the Trust directly – and with this being key for current and prospective parents - the new imagery and video reflects a typical day-in-the-life at one of the Trust’s schools.
“We wanted to create a brand identity which represents the Trust’s courage to do things differently, and the new logo is bold, exciting, and new – just like us. Along with the identity, the new website aims to encourage and engage current and prospective parents, supporters, and new businesses alike to find out more about what St Margaret Clitherow Catholic Academy Trust has to offer. Clearsilver were quick to act on the brief and it has been a pleasure working with the team throughout the project. They really 'got' us as an organisation and we’re looking forward to continuing our great partnership with Clearsilver into the future.”
Amy Rice, CEO, St Margaret Clitherow Catholic Academy Trust
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